IIR Telecoms helping you to maximise your ARPU by developing innovative and compelling offers for new products and services

The completed programme and brochure and now available for download on the event homepage at http://www.iir-events.com/IIR-Conf/page.aspx?id=4314. This is an opportunity not to be missed where you can hear about the most effective ways to differentiate you from your competitors and drastically increase your ARPU!

ARPU is a key performance indicator for telecoms operators and an important measurement for investors and analysts. In an increasingly competitive market, price wars and new service launches have driven down operator ARPUs.

With this in mind IIR is bringing together 16 case studies from leading international operators to discuss how to maintain and even increase ARPU through effective marketing, segmentation and CRM strategies. Additionally, at Maximising ARPU 2007, you will learn how pricing and bundling strategies can drive ARPU, particularly as the telecoms industry moves towards convergence, and how a compelling service mix can lead to the acquisition of high ARPU business and consumer customers.

Key Speakers include:

• Anita Kluck, Marketing Manager, O2 Germany
• Gudrun Miglbauer-Badurek, Business Marketing CRM Manager, T-Mobile Austria
• Hatem Labben, Strategic Customer Insight And Relationship Marketing, Orange Switzerland
• Dr Clemens Schaffner, Head Of Analytical CRM, O2 Germany

PLUS! Don’t miss the pre-conference workshop on 5th March 2007 entitled ‘Examining How To Use Business Intelligence To Drive ARPU’ or the post-conference workshop on 9th March 2007 on ‘Allocating Costs And Profitability To Optimise Customer Value’ led by Teradata.

To take advantage of the significant early booking discounts that are currently available, you can book your place now by: Calling our Customer Service team now on +44 (0) 20 7017 7483 or Faxing your completed booking form to us on +44 (0) 20 7017 7825, or Emailing us at registrations@iir-telecoms.com.

Alternatively, you can register online at http://www.iir-events.com/IIR-Conf/page.aspx?id=4316.

Please quote the Label Code CG2353TV when registering.

By booking your place before 11th December 2006 you will save up to £655!!

We look forward to seeing you in Vienna!