The Big 12 Conference and JumpTV will develop and host a completely redesigned video-centric web platform to support the Big 12 Conference's online destination. The Big 12 Conference encompasses seven states, over 45 million people and more than 18 million television households within its geographic footprint.

The Big 12 Conference is yet another BCS partner of JumpTV and joins 15 other conferences including the Big East Conference, the Mid-American Conference and the Western Athletic Conference.

JumpTV will provide the Big 12 Conference with its unique One Fan Profile end-to-end customer relationship management solution which includes a robust set of web tools, full site monetization through a skilled team of marketers and well established distribution partnerships, as well as across-the-board marketing and client support. JumpTV will also host a new web backend and user interface for the Big 12 Conference. The new big12sports.com website will feature a broadband video channel for live and on-demand programming as well as e-commerce solutions such as auctions and the official Big 12 Online store, all supported by JumpTV.

The JumpTV One Fan Profile CRM solution for Big12sports.com includes:

• Customized web publishing platform
• Broadband video channel
• E-commerce solution including merchandizing, auctions and mobile
• Distribution of Big 12 content across the web as well as mobile and IPTV devices
• Community/social networking capabilities
• E-marketing consultation and creative assistance
• Corporate training and live, 24/7 support from JumpTV professionals

JumpTV's One Fan Profile solution is an integrated solution that will enable the Big12 to track its users' activities, behavior and interests to optimize the end-user experience and the commercial opportunity to Big 12 Conference.

The new site is slated to launch in August 2008.