Nothing stands still in telemedia. Whilst there’s still a very healthy market for traditional services such as; chat, dating and other premium rate services, the evolution of how people now communicate with one another (particularly via social media) and the development of new devices on which that communication is happening i.e. smarter smartphones, web books, tablets and interactive text – has meant that never before have brands, media companies and other businesses had such a great opportunity to connect with their customers.

This new unfettered, comm’s free-for-all, comes at a price. Consumers now expect to be able to interact with brands, TV shows, media companies, content and adverts through this vast array of channels, anytime day or night. So as a business, it’s vital to ensure this is now possible.

Getting the right messaging out, at the right time, to the right people is a delicate balancing act; too much and you lose them, too little and you also lose them! However, for those that get this consumer interaction right - right time, right place and right device – the rewards can be seriously impressive!

There is of course a risk that the web and even mobile web can simply cannibalise an audience. Judicious use of these channels and devices that, together can offer far more than from any one single medium, should actually be creating value.

Subsequently, we’re now seeing growth within the “premium rate industry” after a few very tricky years as it now increasingly represents the whole interactive media and content environment. Social media interaction – both peer-to-peer and consumer-to-business – is clearly driving this growth as consumers with smarter phones (including the majority of those with ‘ordinary’ phones) seek to stay in touch through Facebook and Twitter whilst “on the move”.

This newly liberated consumer base is slowly being tapped by media companies, broadcasters, brands and retailers, all seeking to keep users sticky and spending more money by create better experiences and than perhaps they have done in the past.

Navigating this nascent industry is challenging to say the least which is precisely why our Telemedia360 are essential industry forums. These unique, boutique one day event unites the brightest and the best from both the media, brands and retail with the network operators, billing companies and some of the most innovative start-ups in the market - to demonstrate exactly how it’s done and to set in motion the business partnerships that will helping everyone realise the interactive media vision of the (not too distant) future.

Telemedia360 offers a short sharp focus on how media, brands and content owners can create revenues from second screen, mobile digital interaction.