Digital Rapids has been selected to provide media encoding, transcoding and streaming systems to NBC for the network's Internet coverage of the 2008 Olympic Games from Beijing, China, August 8-24. The announcement was made by Rab Mukraj, Director of Digital Media Delivery at NBC Universal and Brick Eksten, President of Digital Rapids Corporation.

Digital Rapids' DRC-Stream encoding and streaming solutions will enable NBC Olympics' unprecedented live and on-demand online coverage of the Beijing Olympics. 2200 hours of video will be streamed live on the Internet at NBCOlympics.com, primarily encoded from video feeds into web-friendly streams through the DRC-Stream systems. Streams will be encoded in the VC-1 compression format for a viewing experience powered by Microsoft Silverlight technology. The encoded live streams will also be archived for viewers to watch on-demand. Digital Rapids Transcode Manager, the enterprise-class solution for scalable, high-volume media file transcoding, will be used to convert affiliate-provided content between compression and file formats for U.S. domestic distribution.

Digital Rapids' DRC-Stream encoding solutions combine powerful hardware for video and audio capture and pre-processing with the intuitive Stream software interface, delivering reliable, high-quality, multi-format media encoding and streaming for professional applications such as high-end Internet TV and IPTV. The advanced, hardware-based video processing features enable superior quality and the most efficient use of bandwidth in the compressed result. Digital Rapids Transcode Manager provides automated, distributed transcoding with centralized management and exceptional load balancing intelligence for high-volume, multi-format workflows, increasing production volume while reducing operational costs.