IPTV growth will be supported by high-speed broadband network and interactive applications, says RNCOS in its latest research report. With the expansion of broadband, Internet Protocol TV, or IPTV, has the potential to cause a paradigm shift in telecommunication services, and service providers, especially telecom operators, have a great opportunity to increase customer Average Revenue per User. According to our research report “Global IPTV Market Forecast to 2014”, will rise to around 106 Million in 2014, expanding at a CAGR of around 24% during 2011-2014. Continuous improvement in the speed of broadband and availability of interactive applications will play a crucial role in the expansion of IPTV market around the globe.

European countries are the biggest market for IPTV, with France, the UK, and Germany leading the growth in the region. However, according to our research, Asian market will soon be dominating the global IPTV sector. This is due to the fact that, many Asian countries are deploying high-speed infrastructure to fulfill the need for technological convergence. Asian countries will also dominate in terms of number of households with immense potential to absorb IPTV services. Besides, decreasing service price and expanding middle class will foster the IPTV market where, China, Japan, and South Korea will grow rapidly during the forecast period.

IPTV represents an opportunity for telecommunication companies looking for new revenue streams beyond data and voice services. We have also found that, the number of IPTV subscribers will climb in those markets where FTTx deployment is powering ahead as consumers are switching to fiber for their broadband. Besides, most of the IPTV markets have not reached saturation, so there exists more opportunities for growth. At the service revenue front, video services, value-added media services, and IPTV operator advertising will contribute for the major chunk of IPTV services revenue in future.