PixelPlay and Atari, Inc. announced an agreement whereby PixelPlay will create and publish four classic Atari games and four Hasbro board game brands for interactive television platforms in the U.S. and Canada. PixelPlay is the leading provider of entertainment and state-of-the-art technology for emerging platforms including interactive television, broadband, IPTV, and mobile devices worldwide. PixelPlay will integrate notable Hasbro brands, including SCRABBLE, YAHTZEE, MONOPOLY, and BOGGLE, as well as Atari's original arcade games, Centipede^TM, Asteroids^TM, Missile Command^TM and Breakout®, reviving these classic games for its interactive television subscribers.

Capitalizing on the popularity of Atari's classic arcade games and combining Hasbro's well-known brands with PixelPlay's extensive network of digital television platform partners creates a unique and unprecedented offering for consumers. Hasbro's timeless games are a natural fit for integration with PixelPlay's unique JIVE^TM technology, which enables score submission, leader boards, and tournaments, as well as multi-player capabilities.



"This agreement with Atari makes it possible for PixelPlay to provide the depth of recognizable brands necessary to broaden the subscription gaming packages for all of our network service providers," said Ron Chaimowitz, CEO of PixelPlay. "Not only will subscribers have access to our sophisticated interactive gaming technology, which is ideal for these traditionally multi-player games, but they will also have a larger selection of classic popular games that appeal to more diverse interests."