Philly.com has chosen the Brightcove platform to publish and distribute video for its site, the flagship Web property for the Philadelphia Inquirer, one of the highest circulation newspapers in the U.S., and the Philadelphia Daily News, the Philadelphia area's leading tabloid. The Brightcove platform will enable Philly.com to expand the distribution of its video content while also introducing new monetization opportunities for advertisers through Brightcove's integration with third party ad networks.

Philly.com produces news, lifestyle and leisure video programming, including ongoing original video series like Philly Dish, Philadelphia Business Today, Philly Gossip, and Down the Shore, which are hosted by staff reporters or local video talent. The combination of Philly.com's unique blend of news and lifestyle content and the advanced features of the Brightcove platform will enable the organization to reach a broader audience and deepen engagement with their online video programming.

With Brightcove, Philly.com has a single, integrated solution to meet all of its video publishing and distribution needs. The Brightcove platform enables Philly.com to increase viewer engagement with their video content through features such as displaying the most viewed videos, which entices users to watch more video content and ultimately increases the amount of time they spend on the Philly.com site. Brightcove's dynamic delivery capability also optimizes video delivery for any end user network condition, which ensures the best viewing experience possible for Philly.com visitors. Additionally, Brightcove's ease of integration with leading advertising networks and servers will enable Philly.com to expand its monetization strategy and create new revenue streams for advertisers.