Research and Markets has announced the addition of Telco TV: European Market Opportunities And Operator Strategies to their offering.

With revenues from fixed telephony in decline and broadband retail prices eroded by increasing competition, Europe's fixed operators view IPTV as a potential answer to the revenue shortfall. However, in contrast to the homogeneous US market, there are marked national and regional differences in broadband adoption and customer spend.

Telco TV: European market opportunities and operator strategies examines local factors that determine the size of the opportunity for telco TV and addresses your key questions:

What multichannel television platforms are already established, and could or would the players operating them venture into IPTV themselves?

To what extent will nascent DTT services impact upon the take-up of IPTV services?

Given that IPTV's maximum user base is defined by the number of xDSL users, what are the existing rates for the adoption of broadband services?

Can operators compete with existing triple-play service providers on cost and/or content provision?

Should operators offer a full bouquet of channels or simply pay-per-view or video-on-demand services?

Who should read this report?

Incumbent and alternative fixed network operators: understand the best strategy for deployment of IPTV in your market

Broadcast TV companies and other media-industry players: discover the opportunities that IPTV may bring and how to take advantage of them

Policy makers and regulators: find out about the issues surrounding IPTV and how this technology differs from traditional pay TV

Vendors of telecoms equipment: see how fixed network operators are evolving

Investors and analysts: understand the implications of IPTV technology for the European media and telecoms industries

Topics Covered

Summary

1 IPTV has arrived just when telcos need it

1.1 Telcos' revenues are being squeezed by competition and market changes

1.2 Incumbents see IPTV and triple play as a key response

1.3 Alternative network operators came into IPTV early

1.4 IPTV's success will be determined by both market structure and operator strategy

2 The opportunity for telco TV will depend upon the availability and composition of competing TV services

2.1 Telco TV operators will face competition on a variety of platforms

2.2 The increasing availability of DTT services will prove a threat to IPTV

3 European markets will vary in their receptiveness to IPTV

3.1 Neighbouring markets tend to possess similar broadcasting profiles, up to a point

3.2 Definitions of multichannel and pay TV can be misleading

3.3 There is a strong correlation between high cable adoption and low cable digitalisation

3.4 High multichannel penetration will not necessarily retard IPTV adoption

4 Operators should leverage their fixed-line user base to drive IPTV adoption

4.1 Existing broadband subscribers represent the initial potential user base for IPTV

4.2 Markets with high broadband and low pay-TV penetration offer the greatest scope for early IPTV adoption

4.3 Current low adoption of triple play should not unduly alarm telcos

5 Local interpretation of telecoms and media regulation will affect the market opportunities for telcos

5.1 Decisions on VDSL regulation are critical to the future of altnets

5.2 EC regulation of bundles of sports rights may result in reduced costs and increase PPV opportunities for telcos

5.3 Telcos launching IPTV services might encounter cross-ownership restrictions

6 Telco strategy must be designed to reflect local market conditions

6.1 Operators can seek to compete directly with existing multichannel platforms

6.2 Operators should focus on exploiting IPTV's USPs in saturated pay-TV markets

6.3 Telcos can explore partnerships with DTH or DTT operators

Actions

List of figures and tables

For more information visit http://www.researchandmarkets.com/reports/c34220