Adidas.TV is suiting up to launch an Internet-based entertainment network for video content produced by Adidas and its partners. The website will include channels devoted to sports as well as an "Originals" channel, which will feature short videos on style. Expected to initially launch with a library of 75 videos featuring athletes as the NBA's Dwight Howard and Chauncy Billups.

Adidas will be attempting to drive commerce through the displayed content. Video's will be linked to specific products and visitors can click on banner ads next to the video for more specifics about the products. Users can also send product information to their mobile phones and browse certain content. Adidas.TV users will be able to share content by sending videos and other content to blogs or by adding it to social networking sites. Adidas.TV will be available in 34 countries and in 16 languages. It will first be open to English-speaking countries before going global.