Media Zone and the Rugby World Cup launch RWC Plus, the official and exclusive broadband video On Demand service for Rugby World Cup 2007. RWC Plus is produced in association with MediaZone Rugby and will be streamed through the official tournament website at www.rugbyworldcup.com/video.

RWC Plus provides rugby fans worldwide with delayed coverage of all 48 matches from the Rugby World Cup 2007, as well as LIVE audio feeds, match previews, halftime and fulltime highlights and interviews for USD 49.99.

Fans who purchase the package before the Rugby World Cup starts can whet their appetites by watching some of the best moments, tries & match highlights from the RWC video archive 1987-2003. The archive contains an edited package of the Top 20 Tries from each of the five previous Rugby World Cups, plus 20 Golden Moments like Joel Stranky’s winning drop goal from 1995, along with 15 classic Rugby World Cup matches (including all five RWC Finals) cut down into 10-minute single-game highlight packages. With RWC Plus, fans can relive all the drama from David Kirk lifting the Webb Ellis Cup in the inaugural Tournament, to Francois Pienaar and Nelson Mandela celebrating together on the podium in 1995, to Martin Johnson lifting the trophy after Jonny Wilkinson’s famous drop goal against Australia in 2003.

“We envisioned RWC Plus as an unprecedented worldwide service to ensure rugby fans everywhere have access to deep coverage of Rugby World Cup 2007 through the official site. The IRB are pleased to partner with MediaZone to launch this broadband video option to complement broadcast coverage,” said Mike Miller, IRB CEO.

Existing MediaZone Rugby All-Access-Pass customers in eligible territories can purchase the Rugby World Cup Pass at a discounted rate of USD 39.99. Fans interested in purchasing both the RWC Pass and the MediaZone Rugby All-Access-Pass can buy a combined package for USD 139.98.

“As the broadband home for rugby union, MediaZone consistently provides fans with the highest quality rugby video available online at an affordable price,” said Patrick Guthrie, MediaZone's director of rugby. “RWC Plus will allow fans worldwide to watch every match, whenever and wherever they choose and relive their favorite moments. This exclusive VOD broadband coverage is the only one of its kind and we’re thrilled to be working with the IRB to provide this exclusive service to fans around the globe.”