India Broadcast Live, LLC (IBL), a division of Archer Entertainment Media Communications Incorporated, which debuted the first Indian IPTV platform, www.IndiaTVLive.com on August 17th 2006 with 5 channels, has just added 5 additional channels, bringing the total to 10 live, streaming channels on its platform. This unique service carries these 10 channels directly from India, live and in real time, and delivers them worldwide, via broadband, to any web-enabled device -- PCs, Laptops, PDAs and cell phones.

"IndiaTVLive.com generated enough interest, within the first week of its launch, to create a sufficient market for advertising on the platform," said IBL CEO Abhesh Verma, adding, "IndiaTVLive.com has further consolidated its position as the domain leader in IPTV by accomplishing the task of launching 10 popular television channels within a month of its launch."

Verma continued, "Within the first 72 hours of announcing that the platform was available for subscription, more than 100,000 visitors logged on to the website and we received the first 100 subscriptions. To date, IndiaTVLive.com has attracted a few million visitors and a growing subscriber interest." Verma said that while IndiaTVLive.com does not directly compete with broadcast, satellite and cable television "it will become a significant (additional) platform to provide on-the-go news, important information pertaining to business and investment and even entertain people who live a fast life but miss anything from fashion, lifestyle, soaps, sitcoms and movies that they can now see at their convenience anywhere in the world."

Archer Media CEO, Michael Selsman said, "IndiaTVLive.com delivers a unique viewing experience to consumers worldwide." Archer Entertainment Media Communications Incorporated provided funding for the launch of India Broadcast Live, LLC and www.IndiaTVLive.com.

IBL President, Munish Gupta added that the platform was poised to grow to 20 television channels by the end September 2006, and is on target for 40-50 channels by early December 2006. Gupta went on to mention PIO TV, an in-house television channel created especially for and available only on IndiaTVLive.com, which caters specifically to Indians who live overseas, providing them relevant news on business, lifestyle, fashion, culture, tourism and entertainment, from India and the Indian community around the world.

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