CleanSlate 2011: Marketing & Media in the Tablet Economy

July 19, 2011
The Westin New York at Times Square, New York, NY, USA



TVover.net and CleanSlate 2011 are giving away 3 free passes to the CleanSlate 2011 conference, July 19 in New York City. Enter to win by emailing us at media@tvover.net with subject line 'CleanSlate 2011', name, email, company, address and phone number by Friday, July 1. The winner will be randomly drawn.

The CleanSlate 2011 conference will bring together professionals from advertising, marketing, media and publishing to focus on how to effectively engage consumers through the Tablet.

It’s imperative that advertisers adopt an effective digital ad strategy, as tablet sales are expected to surpass 208 million by 2014 [Gartner study, October 2010], and increasing studies point to the Tablet either as a way viewers consume television or something they use concurrently. Tablets are here to stay, and by bringing together some of the best minds from across the content creation industry, CleanSlate 2011 will help you take advantage of the opportunities the new tablet medium has provided.

CleanSlate 2011 will facilitate discussions on the new parameters for measuring advertising effectiveness in the tablet forum, the future of the tablet economy, how consumers interact with the tablet today and how that will change, and the potential pitfalls that exist with tablet advertising.

The event will provide a great opportunity to hear and network with key stakeholders in Advertising, Marketing, Media, and Publishing. Here’s who’s presenting during the Tablets and Television: Expanding the Entertainment Experience session:

• Clayton Morris, Co-Host “Fox and Friends Weekend,” Fox News Channel
• (FNC)
• John Kosner, SVP & GM Digital & Print Media, ESPN
• Alex Lindsey, CEO, Rebel Unit Media
• Andy Ihnatko, Technology Columnist, The Chicago Sun Times
• Eric Mayville, Digital Strategist, Code and Theory

Visit http://cleanslate.ontrackevents.com/index.cfm for further information.