About.com has added 500 new videos to the site, significantly expanding its online video initiative. Consumers will have more choices in About.com's video content which spans several of the site's key channels including: Home, Autos, Computing & Gadgets, Food, Health and Parenting, in topics ranging from basic how-to's to more specialized themes. The expanded video offering has been created by About.com Guides and a team of carefully chosen experts.

"By drawing from individual area experts, and leveraging advancements in technology, we have created a scalable method for producing broadband programming that allows us to quickly and significantly increase the number of videos we can offer users," said Scott Meyer, president and CEO, About.com. "We are essentially extending our model, which has been so successful in text and image creation, into video."

The new in-page player will offer more opportunity for the user to interact with the full richness of the various types of About.com content, including text and images. Visitors can also now access About.com video via additional points of entry, including the About.com video homepage and, most importantly, external search engines. The new design and multiple access points were developed to deepen the level of user engagement and offer better targeting for advertisers. The expanded programming, coupled with the in-page player, provides extensive advertising opportunities, such as pre-roll with persistent companion billboard advertisements, and the flexibility to accommodate interactive overlays. About.com uses Brightcove technology to power the player and to host and serve the videos.