Research and Markets has announced the addition of IPTV 2005: Battle for the Living Room to their offering.

The aim of this brief is to provide an overview of the current state of Internet Protocol TV (IPTV) development and deployment. This brief focuses on four case studies in Asia, in the Nordics and in North America. Although IPTV is still in its infancy and is an emerging technology, it is believed that IPTV has the potential to change the current TV landscape.

Scope of the report:

• Four case studies in Asia, in the Nordics and in North America: Lyse, SaskTel, PCCW and Chunghwa.
• Broadband penetration in North America and Europe is essential for IPTV's success.
• Lessons to be learnt: what needs to be improved to make IPTV a success?

It has to be stressed that IPTV is an emerging technology and consumers will have to wait before they can enjoy a 'truly interactive experience with their remote control' as has been promised. Although future prospects for IPTV look good, it is critical that this technology convinces the mass market and outperforms established broadcasting methods.

Reasons to Purchase

• Understand how the IPTV market has developed and is going to develop.
• Discover the ways in which operators can boost the appeal of services.
• Learn how operators are deploying VOD in order to provide a more compelling service to consumers.

Topics covered include:

• IPTV - the battle for the living room heats up
• IPTV has the potential to change the broadcasting landscape
• Broadband penetration is essential for IPTV's success
• The fight is on: IPTV vs. cable TV
• The consumer - the only winner?
• Vendor Profiles
• Lyse Norway goes international
• Lesson to be learnt: Need secure encryption systems
• SaskTel Canada: demand above expectations
• Lesson to be learnt: Security, security, security
• Asian providers offer less advanced services
• PCCW Hong Kong / China
• Chunghwa Taiwan
• Lesson to be learnt: basic offerings can sometimes be successful
• Market Context
• European IPTV market grows above average
• Significant IPTV uptake in North America only from 2007
• Don't forget the security system

For more information visit http://www.researchandmarkets.com/reports/c28094.