In a rush to support the upcoming Apple iPad, which does not support Flash media, Brightcove has released a new framework for publishing and delivering online video for HTML5-compatible devices, dubbed Brightcove Experience. The new platform, available free of charge to more than 1,000 Brightcove customers, will enable companies to easily expand the reach of their online video initiatives to popular consumer devices including the Apple iPad, iPhone and iPod touch.

"Our customers want to be able to deliver their video content to every screen without sacrificing the quality, interactivity and monetization capabilities they have come to expect from the Brightcove platform," said Jeremy Allaire, Brightcove chairman and chief executive officer. "The Brightcove Experience for HTML5 fills the gap between the current playback capabilities of the emerging standard and what our customers need to operate successful online video businesses."

Brightcove customers already taking advantage of the Brightcove Experience for HTML5 solution to produce iPad-ready websites include The New York Times and Time Inc.

The Brightcove Experience for HTML5 provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content. Customers are using the Brightcove Experience for HTML5 today to build iPad-ready websites. Over the course of this year, Brightcove will expand the Brightcove Experience for HTML5 to include full support for customization and branding of the player environment, advertising, analytics, social sharing, and other capabilities currently found in Brightcove experience solutions for other platforms.

The Brightcove Experience for HTML5 is the latest in a series of product innovations that deliver on Brightcove's vision of empowering media publishers to easily distribute high-quality video across any screen. Today's announcement follows last month's release of the Brightcove Mobile Experience for Flash Player 10.1 to support video for Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry. Brightcove has previously announced distribution capabilities for Internet-connected TV platforms and devices, including Yahoo! TV Widgets, Boxee, Roku and VUDU.