Top U.S. Online Video Content Properties* by Videos Viewed September 2009 Total U.S. - Home/Work/University Locations Source: comScore Video Metrix ----------------------------- Videos Share (%) of Property (000) Videos -------- ---- ------ Total Internet : Total Audience 25,979,089 100.0 ---------------------- ---------- ----- Google Sites 10,436,413 40.2 ------------ ---------- ---- Hulu 583,213 2.2 ---- ------- --- Fox Interactive Media 546,531 2.1 --------------------- ------- --- Viacom Digital 513,173 2.0 -------------- ------- --- Yahoo! Sites 428,891 1.7 ------------ ------- --- Microsoft Sites 420,023 1.6 --------------- ------- --- Turner Network 353,408 1.4 -------------- ------- --- CBS Interactive 214,326 0.8 --------------- ------- --- AOL LLC 200,709 0.8 ------- ------- --- ESPN 166,866 0.6 ---- ------- --- *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top U.S. Online Video Content Properties* by Unique Viewers September 2009 Total U.S. - Home/Work/University Locations Source: comScore Video Metrix ----------------------------- Unique Average Videos Property Viewers (000) per Viewer -------- ------------ ---------- Total Internet : Total Audience 168,234 154.4 ---------------------- ------- ----- Google Sites 126,159 82.7 ------------ ------- ---- Fox Interactive Media 58,054 9.4 --------------------- ------ --- Yahoo! Sites 57,345 7.5 ------------ ------ --- CBS Interactive 41,858 5.1 --------------- ------ --- Viacom Digital 41,808 12.3 -------------- ------ ---- Microsoft Sites 39,381 10.7 --------------- ------ ---- Hulu 38,705 15.1 ---- ------ ---- Facebook.com 31,180 4.5 ------------ ------ --- NBC Universal 28,533 4.2 ------------- ------ --- Turner Network 28,397 12.4 -------------- ------ ---- *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top U.S. Online Video Ad Networks by Potential Unique Viewers September 2009 Total U.S. - Home/Work/University Locations Source: comScore Video Metrix ----------------------------- Unique Viewers Viewer Property (000) Penetration -------- ----- ----------- Total Internet : Total Audience 168,234 100.0% ------------------------------- ------- ----- Tremor Media - Potential Reach 72,882 43.3% ------------------------------ ------ ---- YuMe Video Network - Potential Reach 66,240 39.4% ------------------------------------ ------ ---- BBE - Potential Reach 63,161 37.5% --------------------- ------ ---- Advertising.com Video Network - Potential Reach 56,968 33.9% ------------------------------- ------ ---- SpotXchange Video Ad Network - Potential Reach 55,726 33.1% ------------------------------ ------ ---- ScanScout Network - Potential Reach 54,907 32.6% ----------------------------------- ------ ---- BrightRoll Video Network - Potential Reach 51,441 30.6% ------------------------------------ ------ ---- Break Media Video Ad Network - Potential Reach 47,804 28.4% ------------------------------ ------ ---- TidalTV - Potential Reach 40,108 23.8% ------------------------- ------ ---- Digital Broadcasting Group (DBG) - Potential Reach 26,921 16.0% ---------------------------------- ------ ----