Sky Player's online TV service is to launch on a range of new internet connected TVs and set-top boxes following agreements with Cello, a manufacturer of LCD TVs, and 3View, a provider of hybrid DTT and IPTV set-top boxes.

Sky Player offers Sky customers the opportunity to access a wide range of live TV channels as well as the UK’s most comprehensive video-on-demand service, with content spanning a range of leading broadcasters.

Cello is a leading provider of LCD TVs and launched the iViewer in 2009, the UK’s first internet connected TV that enabled consumers to access internet-based media directly – without the need for a set-top box, games console or computer.

3View offers leading edge PVRs which also combine access to internet video services with DTT broadcasts.

Both companies offer their products through major consumer electronics retailers and Sky Player will be available as a pay TV option on both platforms.

These latest additions to Sky Player’s distribution footprint means that customers now have wide range of different access points for the service. As with access to Sky Player via PC, Mac, Windows Media Center, XBox 360 and Fetch TV, existing Sky TV customers will be able to access Sky Player content on a bonus basis based on their core Sky DTH and product subscriptions, whilst non-Sky customers will be able to sign up to a choice of TV packages via monthly subscription.