msnbc.com debuted the beta version of its new video player. The new player provides both consumers and advertisers with an immersive and visually compelling TV-like viewing experience with a large, high-quality video stream, nearly instantaneous video start, and a full screen viewing mode option.

With the introduction of the player, msnbc.com is redefining the online video experience by making it easier and more enjoyable for consumers to watch and discover video news stories. Consumers now have more control over their video experience, and can use the news menu-style navigation tools to browse and shift seamlessly between each video segment. Msnbc.com's new time-based ad serving also gives consumers the ability to watch several different video clips without seeing another ad for at least three minutes.

The Flash-based player will allow msnbc.com to offer the broadest selection of new and engaging ad types of any video portal. Advertisers can select from pre-roll ads, video bugs, curtain ads, a commercial-free sponsorship or clickable video. This robust media mix provides a unique platform for advertising messages.