Telefónica O2 Ireland has chosen Brightcove to support a host of new online video initiatives, including highly popular live events like the recent intimate gig, “A Night in with Westlife”. O2, a leading provider of mobile services and communications solutions to more than 1.7 million customers in Ireland, is taking advantage of the wide-ranging innovations in the Brightcove platform to deliver high quality, interactive online video experiences.

With Brightcove, O2 has access to the most comprehensive and advanced features for publishing and distributing online video content, as well as for delivering interactive, high quality live feeds for major events. The Brightcove-powered “A Night in with Westlife” event on August 20th was available to fans from Ireland, UK and Germany to watch the popular Irish group perform.

Leading up to the event, O2 also published a variety of backstage video interviews and footage of Westlife using the Brightcove platform to help drive attendance for the main live event. Fans were also able to upload videos of their own prior to the event, while cross promotions were done on O2blueroom.ie, Facebook and Twitter thanks to Brightcove’s easy integration with third party social networks and sites.