Sotal Enterprises CLICK.AD platform is designed to benefit Telecom Operators who are eager to maximize the return on their investment in IPTV implementations. Advertising is the most promising market where Telecom Operators can benefit from new revenue streams. Cumulative revenue from in-game, mobile, online and interactive TV promotions are forecast to reach US$60 billion a year by 2010, which represents 45 percent of the entire digital content market.

Sotal Enterprises, at IBC launches the newest and most advanced version of CLICK.AD; the comprehensive platform to handle a full lifecycle of interactive, targeted advertisements including sales, creation, delivery and control.

CLICK.AD creates additional revenue streams - indirect revenues from advertisements and direct revenues from TVGets - interactive on-line mini-applications. The platform facilitates customer retention and loyalty by providing a unique set of IPTV value added services to keep users attracted and motivated. CLICK.AD enhances "vision" of IPTV customers via a built-in analytical engine to reveal and predict user consumption behaviors, which in turn allows the operator to tailor IPTV services and content offerings. The platform is a very cost effective solution with negligible marginal cost of an extra campaign.

One of the distinctive features of CLICK.AD is a state-of-art subscriber categorization engine. CLICK.AD DNA allows the exact match of advertisement, subscriber and media (TV, VOD,TVGet). This approach generates truly tailored advertisement delivery. CLICK.AD DNA is a "live" ID as it is constantly updated on the basis of information flow.

CLICK.AD is offered as a VAS platform to Telecom Operators and as an ASP (Application Service Provider) managed service. The platform is flexible enough to be integrated seamlessly into the operator's chosen business model including BSS/OSS platforms in place. Sotal Enterprises has a straightforward implementation methodology for customization and integration, supplemented by consulting, on-site training and after warranty support.