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Online Video Content: The New TV Audience
The
Online Video Content
report analyzes the factors that are inexorably leading to convergence between television and online video content.
The most popular online video content, watched by 40% or more of the US online video audience, are short pieces of five minutes or less: news clips, jokes, movie trailers, music videos, clips from TV shows and entertainment news.
As technology problems are solved, however, making the computer-television connection more viable and pleasurable for the average consumer, online video content will expand in both length and breadth, and professionally-produced material will account for a large part of the menu.
Key questions the “Online Video Content” report answers:
Is the convergence of TV and the Internet more hype than reality?
Why do most people prefer professional-quality video more than user-generated?
Are today’s top video sites the best places for TV-style video content?
When will the online video audience demographic match the overall Internet?
How soon will the online video audience reach critical mass?
And many others...
Posted on Mar 04, 2008
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