Aruna Media has selected SENSIO as its main live 3D events technology partner. The two companies have teamed up for Aruna's exclusive, live 3D distribution of the 2010 FIFA World Cup South Africa games to cinemas and stadiums worldwide. Aruna, which owns the FIFA World Cup live broadcast rights for out-of-home 3D HD, will distribute 3D content in the high-quality SENSIO 3D format worldwide.

Compatible with all 3D Cinema technologies

SENSIO 3D is a proprietary, frame-compatible format for high-quality professional stereoscopic signal processing. Developed and perfected by SENSIO over the last 10 years, this mature technology has been used in the vast majority of commercial and non-commercial live 3D events produced around the world. For the 2010 World Cup, SENSIO will work with Aruna's technical staff to support local digital cinema integrators for the system design, testing, and implementation of the live 3D broadcast network.

The 2010 FIFA World Cup is expected to exceed the tournament's 2006 cumulative audience total, in-home and out-of-home, of 26.29 billion viewers. Following the successful conclusion of this summer's matches, Aruna and SENSIO will continue their partnership, bringing other high-profile live sports events to cinemas worldwide in 3D.