AT&T announces the launch of My Multiview, the latest TV app from AT&T U-verse that lets customers choose the channels displayed on screen in their Multiview.

Want to watch the news, baseball, reality TV and a cooking show at the same time? You can create your own Multiview by selecting up to 55 channels as favorites. You can watch up to four of your favorite channels on your screen at one time and control which channel appears as the main picture with audio. Instead of browsing through the program guide or surfing one channel at a time, you can tune to My Multiview to scroll through the picture-in-picture screens to see all your selected favorite channels.

My Multiview is customizable for each U-verse receiver in the home, so each family member can create and save their own Multiview based on their personal preferences. You can access the app by selecting menu on your remote while watching live TV, and scrolling down to select My Multiview. You can easily create your favorite channels list by selecting info while you're in the app, and choosing the add option next to the channels you want to appear in your Multiview. The app is rolling out on a market-by-market basis to all U-verse TV customers at no extra charge.

AT&T has also introduced an offer that gives new U-verse TV customers a $25 monthly discount on U-verse TV packages for six months. Under the new offer, popular U-verse TV packages with a DVR start as low as $29 a month, and customers who take advantage of U-verse Choice bundles receive even more monthly savings.

The launch of My Multiview builds on the popularity of several other AT&T U-verse Multiview apps. AT&T introduced the award-winning Multiview app in fall 2009, including a Sports Multiview, Kids Multiview and News Multiview available at no extra cost. AT&T has also made special Multiviews available for several major sporting events this year.