Reportlinker.com announces that a new market research report is available in its catalogue. The delivery of TV is undergoing one of the biggest transformations in its history, driven by technological innovation and changing consumer habits. Over the next few years, the entire broadcast market will make the transition from analog broadcast to digital services. The movement away from analog free-to-air services – such as those received over an aerial – to digital terrestrial television and free satellite will be a major leap forward in the provision of digital TV to the public.

‘Emerging IPTV and Mobile TV Models: Market opportunities, challenges and key vendors’ is a report published by Business Insights that examines the vendor opportunities and challenges presented by the emerging TV models of mobile TV and IPTV. This report provides an analysis of the market conditions that have driven the emergence of alternatives to the traditional broadcast model, in addition to the macroeconomic factors that will have an impact on their future growth. This report also examines the service offerings of major vendors competing within the mobile TV and IPTV markets, and provides insights into the future competitive landscapes of each sector.

Key Findings

Traditional television viewing in the UK declined by 3.6% between 2002 and 2006. The increasing use of the internet continues to have a significant role in changing consumer viewing habits.

In 2012, the IPTV market is forecast to attain household usage of 22.8m, an increase of 28.8% since 2007. IPTV market growth is being driven by faster broadband speeds, increased competition and the growth of digital TV.

Operators are still experimenting with pricing models for mobile TV, and opinion is divided about the relative merits of the flat-rate subscription model and the pay-per-use model.

BT’s IPTV offering has grown in popularity since launch, however the future success of this endeavour is highly dependant upon the positioning of Vision within the UK TV market.

Use this report to...

• Understand the key trends and drivers that are shaping the future of mobile TV and IPTV platforms with this report’s examination of the drivers and resistors of these new delivery models.
• Identify future growth areas in the emerging TV markets with this report’s analysis of key data from user trials to provide insights into changing consumer usage and viewing habits.
• Discover the commercial potential of mobile TV and IPTV, understand the most effective pricing and revenue models and assess the revenue potential of advertising through these emerging channels.
• Evaluate the competitive landscape of the market for mobile TV and IPTV services with this report’s comparative analysis of leading vendor strategies and the competitive potential of their service offerings.

Explore issues including...

The transition to digital TV is a key driver of IPTV as well as other digital TV platforms. It allows service providers to broaden content packages and bundle services offered to consumers.

Changing consumer viewing habits. As the Internet has made the 24x7 culture a reality, users have become more accustomed to instantaneous consumption and access to TV programs according to their own schedule and not that of the broadcasters.

Advertising plays a crucial role in the development of mobile TV and IPTV. Although mobile advertising requires more consumer acceptance, advertising on the IPTV platform provides the facility to mix classic TV advertising with the accountability and targeting capabilities of the Internet.

Discover

• What factors are responsible for the emergence of mobile TV and IPTV?
• How do mobile TV and IPTV service providers establish successful revenue models?
• What are consumer attitudes towards price plans for TV programs via these platforms?
• What are the growth opportunities and barriers pertaining to the widespread adoption of mobile TV?
• How do vendors providing IPTV services confront challenges and generate affective strategies?
• Who are the key vendors and service providers in both mobile TV and IPTV markets?