comScore released its November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

In November, Google Sites once again ranked as the top U.S. video property with nearly 5.1 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 439 million videos (3.5 percent), followed by Viacom Digital with 325 million (2.6 percent) and Yahoo! Sites with 304 million (2.4 percent). On the heels of a surge in viewership in October, Hulu retained its #6 position with 227 million videos viewed (1.8 percent).

    Top U.S. Online Video Properties* by Videos Viewed
    November 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
                                            Videos            Share (%) of
    Property                                (000)                Videos
    Total Internet                       12,677,063               100.0
    Google Sites                          5,107,302                40.3
    Fox Interactive Media                   439,091                 3.5
    Viacom Digital                          324,903                 2.6
    Yahoo! Sites                            304,331                 2.4
    Microsoft Sites                         296,285                 2.3
    Hulu                                    226,540                 1.8
    Turner Network                          214,709                 1.7
    Disney Online                           137,165                 1.1
    AOL LLC                                 115,306                 0.9
    ESPN                                     95,622                 0.8

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.

Google Sites Draws 98 Million Video Viewers in November

More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! Sites (40 million) and Microsoft Sites (35 million).

    Top U.S. Online Video Properties* by Unique Viewers
    November 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
                                         Unique Viewers     Average Videos per
    Property                                (000)               Viewer
    Total Internet                         146,064                86.8
    Google Sites                            97,928                52.2
    Fox Interactive Media                   58,115                 7.6
    Yahoo! Sites                            39,956                 7.6
    Microsoft Sites                         34,979                 8.5
    Viacom Digital                          27,109                12.0
    Hulu                                    22,456                10.1
    AOL LLC                                 22,442                 5.1
    Turner Network                          20,735                10.4
    Disney Online                           13,028                10.5
    Time Warner - Excl. AOL                 12,564                 3.6

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.

Other notable findings from November 2008 include:

• 77 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 273 minutes of video.
• 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
• 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
• The duration of the average online video was 3.1 minutes.
• The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.