comScore released its January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.

Google Sites Extends Lead in Online Video Market Share

Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).

    Top U.S. Online Video Properties by Videos Viewed
    January 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
                                                    Videos       Share (%) of
    Property                                         (000)           Videos

    Total Internet                                 9,814,010         100.0%
    Google Sites                                   3,363,335          34.3%
    Fox Interactive Media                            584,132           6.0%
    Yahoo! Sites                                     315,001           3.2%
    Microsoft Sites                                  199,288           2.0%
    Viacom Digital                                   197,737           2.0%
    AOL LLC                                          118,033           1.2%
    Disney Online                                     95,041           1.0%
    Time Warner - Excl. AOL                           85,467           0.9%
    ESPN                                              81,402           0.8%
    ABC.COM                                           49,017           0.5%

More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL LLC (21.9 million).

    Top U.S. Online Video Properties by Unique Viewers
    January 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix
                                               Unique Viewers  Average Minutes
    Property                                        (000)        per Viewer

    Total Internet                                 139,521          206.3
    Google Sites                                    80,056          109.9
    Fox Interactive Media                           53,913           11.7
    Yahoo! Sites                                    36,362           18.0
    AOL LLC                                         21,859            7.4
    Viacom Digital                                  21,690           33.0
    Microsoft Sites                                 20,842           30.0
    Time Warner - Excl. AOL                         13,914           18.2
    Disney Online                                   13,005            8.9
    ESPN                                             8,798           15.9
    Apple Inc.                                       8,743           21.2

Other notable findings from January 2008 include:

• More than three-quarters of the total U.S. Internet audience (75.7 percent) viewed online video.
• 78.5 million viewers watched 3.25 billion videos on YouTube.com (41.4 videos per viewer).
• 49.4 million viewers watched 534 million videos on MySpace.com (10.8 videos per viewer).
• The average online video duration was 2.9 minutes.
• The average online video viewer consumed 70 videos.