du has announced the launch of its premier Video on Demand service as part of its du TV and du TV+ (premier IPTV service). The service is a fully managed video-on-demand offering with On Demand Group, the three-screen video enabler for top content and operations brands.

On Demand Group will develop and maintain an on-demand library of thousands of top-rated studio and network television titles. Selections will include transactional video-on-demand content from major Hollywood studios, and a range of subscription video-on-demand movies, series, documentaries, kids programming and music videos. The relationship will establish the leading on-demand television service in the UAE, underscored by the latest blockbuster movies and the largest video-on-demand selection.

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media, 3 UK and, through its On Demand Deutschland joint venture, Telekom Austria and Unity Media – from day-to-day operations to content library management and full-service on-screen and off-screen marketing. On Demand Group’s London-based service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The Company produces and processes movies, programs and promotions in English, German, Greek, Turkish and Arabic.