BrightRoll has secured $10M in Series C financing led by Scale Venture Partners, bringing the company's total venture funding to $16M since its launch in July 2006. Existing investors True Ventures, Adams Street Capital and KPG Ventures also participated in this funding round. The company, which also announced today that it has been profitable for nearly 12 months, will use this round of financing to expand its technology platform, worldwide advertiser and publisher operations, and increase its leadership position in the U.S. BrightRoll also announced today that Rob Theis, Managing Director with Scale Venture Partners, has joined the board.

BrightRoll also disclosed today that it has surged ahead of Hulu in unique users per month, as measured by Quantcast, making BrightRoll the leading aggregator of premium video viewers in the United States. A number of milestones helped the company to achieve this industry-leading position, including its participation in Reckitt Benckiser's $20M marketing shift spend to online in 2009. In tandem with a number of new pricing and measurement initiatives, BrightRoll opened a UK office and introduced global inventory access and Spanish-language targeting across the BrightRoll network of publishers, which includes three-quarters of the top 100 publishers in the United States.