TV Everywhere has generated headlines for service providers, but tech support and online storage services are also critical parts of any successful bundling strategy, according to international research firm Parks Associates.

The firm, which will host CONNECTIONS: The Digital Living Conference and Showcase on June 8-10 at the Santa Clara Convention Center, reports almost 40% of U.S. broadband households are interested in receiving managed Internet security from their service provider, while premium tech support services and online backup each attract approximately one-third of households.

The upcoming CONNECTIONS: The Digital Living Conference and Showcase will feature multiple panels on Entertainment Platforms & Value-Added Services:

• Digital Home Technical Support Services
• Digital Lifestyles
• Service Provider Innovation
• The Service Provider and the Connected Home
• Innovations & Investments: Venture Capitalist Insights

“These sessions will include high-level discussions on service provider strategies, plus current innovations that are attracting new subscribers and boosting ARPU,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Growth of online content puts pressure on providers to develop entertainment services such as TV Everywhere, but tech support and storage are equally popular with consumers. As providers add these services to their core bundles, they will grow the U.S. market for premium technical support services delivered by broadband service providers to over $1.5 billion by 2014.”

CONNECTIONS will feature several executive sessions examining strategies for providers to expand their value-added service offerings, including a look at unique service trials conducted by the most innovative second-tier service providers in the U.S. market.

Other CONNECTIONS Session Topics:

• New Media and Digital Content
• Consumer Electronics
• Home Systems & Controls