Amino has partnered with beeTV to develop and deliver a recommendation-based personalised TV experience, via Amino’s award-winning range of STBs. The PCC uses a set of proprietary contextual recommendation algorithms that identify the viewers’ habits, taste, viewing history, personal viewing context and up-to-date general trends. The PCC, which resides on the STB, gathers suitable recommendations from all content sources including broadcast TV, subscription TV, VoD, PVR/Catch-up and pushes it to each individual viewer as an entertaining, personalised channel that leverages on the richness and impact of visual television images. The solution requires no “catalogue” textual description, no channel surfing nor red and green buttons.

The PCC, a white label interface, enables providers to increase VoD consumption and improve customer acquisition and retention. The PCC’s powerful management tools allow providers to initiate and manage content-marketing activities and proactively insert their business logic.

It also maximises brand extension across multiple platforms and creates potential revenue streams from targeted advertising by gathering and utilising valuable collected customer marketing data.