Vision IPTV unveiled the latest addition to its suite of services for broadcasters: the addition of Roku capability to Vision IPTV’s platform for delivery of internet TV and video. This enables broadcasters and video content owners to extend the reach of their broadcast services to a rapidly expanding North American audience who own a Roku set top box.

Delivering an unrivalled user experience, the Roku streaming player is an easy to use and cost effective way for anyone to enjoy internet TV and video on their TV set, as well as popular on demand services like NetFlix and Hulu. Roku is proving a huge success in the US, where it recently served its one billionth stream, and expects to have sold some 3 million units by the end of the year.

Vision IPTV has extended the capability of its online video platform for broadcasters and content owners to include broadcast to Roku users, as well as the upcoming Roku 2 player. This allows for a short turnaround in enabling channels or video on demand to be set up and added to the Roku app store as subscription, pay-per-view or free to air.

Broadcasters can use Vision IPTV’s platform to customise programme schedules, geographical delivery, billing and advertising. Vision IPTV’s traditional broadcast monitoring facilities serve to actively monitor content streaming, ensuring broadcasts are of the highest possible quality and reliability.

Vision IPTV’s platform supports all of the most popular IP and hybrid set top boxes and devices in the market, enabling broadcasters to deliver compelling TV services to new markets and audiences.