During GLOBALCOMM 2006 June 4-7 in Chicago, Ericsson and Sony will jointly demonstrate the benefits of combining IP Multimedia Subsystem (IMS)-based personalized TV and Sony’s home network based on Digital Living Network Alliance (DLNA) standards. The combination of technologies based on IMS and DLNA standards will enable end users to access their digital media anywhere, any time.

This joint demonstration at GLOBALCOMM will show how this combination of technologies empowers end users to use their mobile phones to communicate with their home environment.

At the demonstration, users will be able to wirelessly view digital photos stored in their mobile phones on a living room TV, to use a home gateway for instant messaging between mobile phones outside the home and a living room TV, and be able to access the content stored on their home PC via mobile phones.

Claes Ödman, Vice President, Multimedia Solutions, Ericsson, says: "Ericsson sees this demonstration with Sony as a precursor to a powerful new world of personalized and interactive TV. This illustrates the potential for enriched communication services, gained by combining IMS and DLNA technologies."

Keiji Kimura, Executive Vice President, Officer in charge of Technology Strategies, Sony Corporation, says: "We are very pleased to have this opportunity to demonstrate our technological collaboration with Ericsson. This shows the potential power of combining two crucial open standards, giving rise to new digital entertainment and communication applications."

The evolving IPTV service has end user advantages over digital broadcast TV services in terms of interactivity and personalization. The combination of IPTV and DLNA-based technologies offers an integration of content and communication services, as well as converged services across mobile terminals and home devices.