WhiteBlox, a leading broadband network solutions provider, has signed a deal to be the exclusive online broadcaster for the C4-Sports Show in Las Vegas, July 17-19, at the Las Vegas Convention Center. The frontrunner of all sports industry trade shows, C4-Sports represents the four critical components of sports technology: Content, Convergence, Communications, and Competition.

"WhiteBlox is thrilled to be the exclusive online broadcaster for C4-Sports," said Greg Demetriades, Chairman and CEO of WhiteBlox. "The unveiling of our 7-camera broadcasting capabilities for live sporting events has kept us on the cutting-edge of IPTV technology, and is the true spirit of the show itself. We are excited that C4-Sports has chosen WhiteBlox to broadcast their essential sports technology events."

Hot off their breakout success as the exclusive online broadcaster for the Indy 500, where they debuted their multi-camera features for live events, WhiteBlox has quickly emerged as the premier IPTV solutions provider for sports across the board. WhiteBlox will have unheard of access to sports industry heavyweights, including the following keynote speakers:
Mike Krzyzewski, Head Basketball Coach, Duke University Blue
Devils
Leadership Through Teamwork and Victory

Ken Adelson, Sr. VP Production Operations & Planning, NBA
Entertainment
The Future of Sports Media Storage Management and Distribution

Doug Towey, Creative Director, CBS Sports &
Micha Riss, Founder and Creative Director, Flying Machine
Technology and Design: A Vital Harmony

WhiteBlox will offer all keynotes speakers and various conference sessions on-demand for $1 at www.c4-sports.com for six months following the show, or visit http://www.whiteblox.com/pressRelations/pressRelations_b.html.