SureWest has launched its highly-anticipated Advanced Digital TV service and customers in the Sacramento region are already buzzing about the product's Whole Home DVR, crystal-clear HD, extremely fast channel change times and a host of other great new features.

Powered by the Microsoft Mediaroom IPTV software platform, Advanced Digital TV brings Whole Home DVR and many other advanced features to over 205,000 Sacramento area marketable homes on SureWest's fiber-to-the-home and copper networks. The launch coincides with new technologies that recently enhanced SureWest's copper network and allow the company to extend its video service to 25,000 existing voice and data marketable copper homes, creating a new and superior triple-play option.

The flexibility of the Microsoft Mediaroom platform allows the TV service to evolve and meet the future needs of customers, including the integration of third-party applications and services that will further blur the lines between traditional TV, Internet and telephone service offerings.

Viewers can take SureWest's innovative new TV service for a test drive at www.surewest.com/change and see first-hand all the exciting features that will take their home entertainment experience to the next level. Features include Whole Home DVR, which allows for watching and recording up to four streams on any TV in the home with just one DVR, a large selection of HD channels and HD On Demand content, a sleek and user-friendly transparent menu system so you never miss what you are watching as you scroll through the guide, and live picture-in-picture preview so you see what's on other networks before changing the channel.