On Demand Group has completed a deal to deliver theatrical 3D content over UAE’s integrated telecom service provider du’s Video on Demand service. On-demand streaming of “StreetDance 3D”, the U.K.’s top grossing dance movie with takings of £11.6m, which started 25th December is a 3D first for the Middle East and marks the further expansion of On Demand Group’s extensive content handling capabilities.

du’s Video on Demand service, launched in 2009, has become the fastest-growing and most successful Video on Demand service in the Middle East, and is managed in partnership with the London-based On Demand Group, the leading content aggregator for video-on-demand and three-screen video. In addition to sourcing and processing 3D content, On Demand Group is fully supporting the movie debut and driving its uptake through a range of on-screen promotions and in-market promotional services.