DigiSoft.tv announces the release of DigiTracker to the global market. DigiTracker is a world first for digital interactive TV. The product is specifically designed for global IPTV operators to allow tracking of mobile phones by viewers. This new opt-in application will allow TV viewers such as parents to see the current location of their children's mobile phone on their TV screen. It will also allow text or SMS messages to be sent to that phone. DigiTracker uses integrations to Location Based Services and mapping systems to enable the plotting of a mobile location on a map and display it on the TV thus allowing for the first time ever, parents to know exactly where their children are at any time.

“There is an immense appeal for this type of technology as parents concerned about the safety, well-being and location of their children can know exactly where they are,” said John Allen, CEO Digisoft.tv.

“This is the start of a whole new age for TV as the entire interaction takes place from the armchair at home, while watching a TV show, using nothing more than the TV remote control. Digisoft’s platform enables the rapid development of revenue generating applications for IPTV Service Providers, DigiTracker is an example of these advanced applications,” said Shankar Allimatti, Vice President, Next Generation Technologies, Tech Mahindra.