Ericsson extends its TV offering with the world's first IMS integrated IPTV middleware. The company's open, standards based, end-to-end IPTV solution supports ease of integration and delivers vendor choice for operators.

Leading TV technology providers have integrated their consumer devices, content protection solutions, video servers and applications software with the new Ericsson IPTV solution, an open, carrier-class solution that is designed to drive the future of converged and blended communications and entertainment services.

The end-to-end IPTV solution is aligned with the Open IPTV Forum specifications and is the first solution in the world to be pre-integrated with IMS. It brings together core Ericsson solutions - new IMS-enabled IPTV middleware, IPTV network infrastructure, market-leading video processing solutions and video-on-demand technologies - with interoperable third-party products from key TV players such as Accedo Broadband, Agama Technologies, Amino, HP, SecureMedia, Sun Microsystem, Tilgin, Verimatrix, and ZyXEL.

Ericsson's new IPTV middleware solution gives operators the flexibility and scalability they need to create, trial and deploy a personalized and interactive TV experience to their subscribers, as well as provide a complete TV package that includes interactive, mobile and on-demand functionality.