On Demand Group and HBO have announce a deal to provide on-demand access to full episodes of award-winning television shows from HBO via 3 UK’s TV: On Demand TV subscription video-on-demand service. Under the terms of the deal, 3 UK’s SVOD subscribers will be able to watch episodes of HBO hit series including The Sopranos, Sex and the City, Entourage, Curb Your Enthusiasm and Flight of the Conchords.

The breakthrough SVOD mobile service called TV: On Demand is fully managed and operated by On Demand Group and has been designed in response to the unique desires of 3 UK subscribers, who will be able to watch the programme of their choice, on-demand, as often as they want, with complete control to pause, resume, fast forward, rewind and watch over again – all for one monthly subscription. The TV: On Demand service fulfills the industry’s anytime, anywhere personal TV vision to provide the most desired programmes to any handset with complete on-demand control.

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece, TTNET in Turkey and du in Dubai, among others. Its On Demand Deutschland joint venture specializes in service to German-speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland and others. On Demand Group’s service and technology suite, including the exclusive VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers. The company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish and Arabic.