Exterity announces that True Colours has been appointed as a distributor for Exterity’s product portfolio in the UK.

Following the success of the StreamForce partner program throughout 2011, which includes nearly 100 partners, Exterity needed to ensure it had the right distributor in place to service customers effectively. As part of the agreement, True Colours will use its scale, expertise and knowledge of the AV market to provide channel partners with the complete range of Exterity products. This includes Exterity’s AvediaStream Encoder, Transcoder and TVgateway families, the newly launched AvediaServer 4 and the complete range of AvediaPlayer Receivers and desktop clients.

This new distribution relationship enables partners to fully benefit from the high growth IPTV market. Continuing to defy the economic pressures being faced by other industries, Exterity’s IPTV solutions will help maintain strong revenue streams for channel partners.