Technology Marketing Corporation (TMC) announced today that FierceMarkets, a leading publisher reaching over 375,000 subscribers in over 100 countries, will host "IPTV Evolution," a full day workshop educating service providers about delivering profitable IPTV services to subscribers, at TMC's INTERNET TELEPHONY Conference & EXPO West 2006 in San Diego, California.

INTERNET TELEPHONY Conference & EXPO West 2006 will be held October 10-13, 2006 at the San Diego Convention Center. "IPTV Evolution" takes place on Wednesday, October 11th.

Spearheaded by FierceMarkets telecom experts, the IPTV Evolution will deliver insight from leading service providers, technology vendors, and some of the industry's top analysts. Through two parallel tracks, one on services and content and one on technology deployments, the IPTV Evolution will dissect the business case for IPTV. Topics to be covered include the rigors of on-demand programming, quality of service issues, scalability, billing, and more.

"We are pleased to be working with TMC to bring the industry a forum in which they can hear the latest trends and strategies in the IPTV market," said, Jeff Giesea, president of FierceMarkets. "Attendees of this year's Internet Telephony show will have the advantage of staying ahead of the competitive landscape by hearing directly from those that are leading and innovating the IPTV market worldwide."

According to TMC President and INTERNET TELEPHONY Conference Chairman Rich Tehrani, IPTV Evolution is the perfect complement to the other content offerings at INTERNET TELEPHONY Conference & EXPO.

"IPTV is one of the fastest-growing segments of IP Communications. FiereceMarkets' IPTV Evolution sessions provide a critical educational experience to our service provider attendees at INTERNET TELEPHONY. In conjunction with existing tracks covering IMS, Voice Peering, Triple Play, WiMAX, e911 and other critical service provider topics, IPTV Evolution ensures these attendees leave the event fully equipped to take advantage of the great opportunities available to them delivering IP-based services to their subscribers," explained Tehrani.

Sessions currently planned for FierceMarkets' "IPTV Evolution" Workshop include:

• Marketing IPTV 101: Will Subscribers Choose Based on Features?
• The Politics of Content Acquisition
• Shaping a Fiber Strategy: Managing Costs of the Network
• Increasingly on Demand: The New TV Business Model
• Ensuring QoS and Scalability
• IPTV Billing Options Explained
• The Future of the Set-Top Box
• DRM Solutions that Will Not Limit IPTV's Potential
• Round Table Discussion: The Future of IPTV in the Connected Home

For more information or to register for IPTV Evolution or INTERNET TELEPHONY Conference & EXPO West 2006, please contact Dave Rodriguez at drodriguez@tmcnet.com, or visit www.itexpo.com or www.iptvevolution.com.

For information about speaking or sponsorship opportunities at the IPTV Evolution, please contact Heather Cox at heather@fiercemarkets.com.