March 26-28, 2006
The Fairmont San Jose, San Jose, California, USA

Senior executives representing every segment of the interactive local media business will convene March 26-28, 2006 at The Fairmont San Jose, San Jose, California, for The Kelsey Group's conference, "Drilling Down on Local: Targeting the On-Demand Marketplace".

"For some time now we have been observing data which shows that consumers are gaining increasing degrees of power in the buying relationship with local and national merchants," said Neal Polachek, senior vice president, Research & Consulting, The Kelsey Group. "As access to information and entertainment becomes less device-dependent, information and content providers will have to adjust their business models to remain relevant to the on-demand and increasingly powerful consumer. This imperative serves as the backdrop for our 'Drilling Down on Local' conference."

Drilling Down on Local is The Kelsey Group's tenth conference devoted to digital media with a local focus. This year's event will highlight the emerging on-demand marketplace, covering a range of topics, from local search, pay-per-call and Internet Yellow Pages to IPTV, VoIP and wireless platforms.

The agenda will feature more than 40 speakers, including keynote addresses by Eric Chandler, President - Internet Division, Verizon SuperPages.com; Dan Gillmor, blogger and author, and Founder and Director, The Center for Citizen Media; and Safa Rashtchy, Senior Research Analyst - Internet Media & Marketing, and Managing Director, Piper Jaffray.

Kelsey Group analysts will present new consumer research on the changing global and local media universe and the implications for advertisers-national and local-as they try to reach on-demand consumers. Session highlights include:

• Mass Media to MyMedia: Profiling the New 'On-Demand' Consumer . Local Search: Nationals Lead the Charge . The Ultimate Mashup: Classifieds, Local Listings and 'Social Search'
• Local Business Live: SMEs in Their Own Words . The New 'Purchase Funnel': Online Shopping, Offline Conversions . Can You Hear Me Now: VoIP, Wi-Fi and Local Market Disruption . Mobile Ads That Work Today . The Future of Local Media Buying: The Integrated Online-Offline Platform

Conference sponsors include: Acxiom, AgendiZe, Apptus, eStara, Hawthorne Executive Search, Ingenio, Jambo, Local Matters, Marchex, PremierGuide, Telcontar, Verizon SuperPages.com, Yahoo! and YellowPages.com. Media sponsors include: IPTV Industry and TVover.net. Association Partners include: Association of Directory Marketing (ADM), Association of Directory Publishers (ADP), Search Engine Marketing Professional Organization (SEMPO), San Francisco Chapter of American Marketing Association (SF/AMA) and Yellow Pages Association (YPA). For more information about the conference, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10 or visit http://www.kelseygroup.com/dd2006.