Panasonic has launched a new Internet Social Network application, that will be available on VIERA Connect-equipped 2011 VIERA HDTVs and subsequent models. The app allows access social media sites such as Twitter and Facebook while also enjoying television simultaneously on the VIERA HDTV. VIERA Connect does require that the customer has a broadband Internet connection to their TV.

Panasonic also announced the addition of a new gaming application from PlayJam and a movie/video channel, called BigFlix, which will allow users to access Bollywood Video on Demand. The three new applications come with no additional fee.

Panasonic will also be introducing a promotion that will allow users to download three games from Gameloft, including Asphalt 5, free of charge.

The latest apps are in addition to other entertainment and information applications already available such as Netflix, Amazon Instant Video, huluPLUS, CinemaNow, Ustream, Skype voice and video calling, Twitter, Facebook, Pandora, YouTube, Google's Picasa Web Album, and WSJ (Wall Street Journal) Live; as well as sports sites including, MLS and Fox Sports; gaming sites, such as Asphalt 5 and Free Throw; health and wellness sites, such as Body Media and Withings Body Mass Scale; and weather service from Accuweather.

Panasonic's IPTV platform is now four years old and its functionality has grown to include movies, music, social media, gaming, weather, major sports sites and health and wellness sites. Panasonic's IPTV functionality was designed to provide access to these sites without the need for an additional set-top box or computer.