Entriq announced a definitive agreement to acquire DayPort. As broadcasters and entertainment providers seek to realize the potential of the digital media economy, they face an ever-increasing volume of syndication and distribution opportunities that stretch the production capabilities of their organizations. Yet reaching connected audiences across a wide variety of consumer platforms is key to reinforcing their brand and diversifying their revenue mix. And gathering information that allows them to offer better targeted services is vital if they are to maximize traffic and pay or advertising revenue.

Entriq’s acquisition of DayPort is in direct response to these challenges, delivering an unrivalled depth of functionality across the full range of components required to serve this ever-changing landscape. By merging, the companies are able to offer their customers a unified system, allowing flexibility and control of all aspects of their on-demand business, but also bring a powerful set of partners, components and services that can be integrated with existing technologies found within the traditional media environment.

While the terms of the agreement are undisclosed, Entriq announced that in the merged company, Factor will join Entriq as CTO, while other DayPort executives are assuming roles in the management team at Entriq.

Integration

The company will continue to operate Development and Support offices in both Minnesota and California. Entriq’s international base of sales and project staff will provide local support and integration services to customers wherever required. As the DayPort brand will fold into Entriq’s, the resulting, expanded Entriq offering will provide the following customer benefits:

• A comprehensive end-to-end solution to publish, approve, control, syndicate, monetize and analyze their digital media business reaching mobile, broadband, streaming, podcasting and IPTV environments.
• An on-line portal that allows syndicate networks to co-brand, mix advertising, measure and reconcile the results of distribution deals with the broadcaster.
• Flexible architecture that complements existing components and allow investments in hybrids of Licensed Software, and or Software-as-a-Service (ASP) models.
• Commerce, user management, and customer care solutions that integrate all aspects of user management and control to optimizing revenue potential and target services on any device.
• Secure content delivery using industry accepted DRM solutions, access control methods, and regional and distribution network control so that rights agreements can be honored and enforced.
• Mechanisms to control, manage, moderate, and publish user generated content publication.

Demos of the combined solution will be showcased at the Entriq booth at the NAB show in Las Vegas in April 2008.