Research and Markets has announced the addition of the "Research in Focus: IPTV" report to their offering.

Pyramid Research is proud to introduce the first product in its Research in Focus series - an in-depth analysis of the IPTV market. As an active Pyramid Research subscriber with an interest in IPTV, you are able to take advantage of our special introductory offer for the series' premier report, available for a limited time.

Research in Focus: IPTV helps leaders in the communications industry identify emerging opportunities in IPTV markets around the world. It offers analysis of IPTV subscription trends, as well as ARPS and revenue trends for the 2006-2015 period. Market sizing estimates and forecasts are provided at the global, regional, and country level, with more than 50 countries covered in our study. We also identify the top global IPTV service providers. The Research in Focus Report is delivered in PowerPoint format and accompanied by an Excel file that contains all the data underlying the report.

"IPTV has evolved in recent years from a niche technology into a major disruptive force in the larger pay-TV sector, particularly in developed markets," says Leslie Arathoon, Director of Product Development for Pyramid Research. "In France, where IPTV has been most successful, the technology currently accounts for 42 percent of total pay TV accounts. Further, although IPTV services have gained momentum from developed markets, the largest opportunities for IPTV over the long term are in emerging markets, where the penetration of households by pay-TV services remains low," she explains. "In 2011, for example, we expect China to replace France as the world's largest IPTV market, a position it will maintain throughout the forecast period. Relying on our industry-renowned forecasts that provide the most comprehensive demand, growth, and market share tracking services available for 100 markets, Pyramid is in a perfect position to offer such analysis to its clients."

Key elements of this new offering include:

• Major highlights per quarter
• Subscription trends: Global and regional overview
• Subscription trends: Regional penetrations
• Subscription trends: Largest markets globally
• IPTV as a share of pay-TV
• Top 15 IPTV service providers worldwide
• ARPS trends
• ARPS trends: Comparisons with DTH/cable
• Revenue trends: Global and regional overview

A blend of primary research, market indicators and qualitative analysis, the Research in Focus series stays true to Pyramid's corporate objectives by offering comprehensive unparalleled coverage on emerging technologies, markets and business models, focusing on the topics that matter most to the key players in the global communications industry.