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FOX Expands Online TV Availability
FOX unveiled a plan to extend FOX television programming to more than 200 broadcast network affiliates, enabling to offer their local viewers the ability to watch or buy FOX's primetime shows. Programming will be delivered via "FOX on Demand," the company's video distribution platform. To date, "FOX on Demand" has offered an ad-supported, streaming-only platform; now, it will enable visitors to purchase television shows for play on the go on a computer or portable device. "FOX on Demand's" new commerce functionality is powered by FIM's
Direct2Drive
digital retail store, which also offers video games, movies, anime and more.
Ron Berryman, Senior Vice President and General Manager, Fox Interactive Media Stations Group, said, "We're seeing great traction with 'FOX on Demand' on MySpace on a national level and in the initial local offerings on the owned-and-operated station sites."
Since launching in October, "FOX on Demand" has streamed free, full episodes of hit FOX shows such as "24," "Prison Break" and "Bones" on
MySpace
and on 24 of FOX's owned-and-operated MyFOX local Web sites. "FOX on Demand" is expected to be available on more than 200 FOX affiliate station Web sites throughout the U.S. in the coming year. Visitors to FOX.com will have the option to enter their zip code and be directed to the FOX local affiliate "FOX on Demand" video hub for viewing.
The lineup of shows currently available on "FOX on Demand" includes "24," "Bones," "Prison Break," "Standoff," "Vanished," "Talkshow With Spike Feresten," "'Til Death," "The Loop," "War at Home," "American Dad" and "The Winner" debuting this weekend with continuous updates and exclusive premieres. New episodes will be available to watch and stream in high quality video or buy and download the night after they air on TV. Shows are sold at a variety of price points as individual episodes or as part of season packages.
Posted on Mar 01, 2007
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