Qoof has partnered with Brightcove to offer Brightcove users Qoof's all-in-one app-based interactive video ad technology platform. With Qoof, Brightcove customers can easily turn their videos into interactive videos or video-based apps.

Qoof will provide Brightcove customers with access to all Qoof apps, along with detailed analytic reporting. Brightcove users will also have the ability to add interactive features simply by choosing apps from the Qoof platform. These apps will then appear in the Brightcove player.

Qoof's current video app collection is focused on adding interactivity to branded, advertising, and e-commerce-oriented videos. Among the apps are photo viewers, customer reviews, product information, customer service chat box, and in-player checkout. Qoof users can take advantage of these standard apps or create their own custom apps to turn any video into an interactive experience.