iTV.cn has just signed a cooperative agreement with Phoenix North America Chinese Channel, from which the two parties will jointly serve the Chinese people all over the world with their complementary advantages in content and platform.

iTV.cn is invested and set up by UTStarcom, which puts out an internet TV platform servicing the whole world. It continues to explore new altitudes of TV experience, leads and represents the technology standard and service trend of intelligent TV. It is iTV.cn that first introduced multi-screen integration technology in the overseas Chinese market, which allows viewers to watch TV program through mobile devices such as TV, PC, iPad and iPhone.

Phoenix has always made its purpose to "bring the Chinese people all over the world closer" and provided high-quality Chinese programs for Chinese people across the world. At present, Phoenix Television Corporation consists of Phoenix Chinese Channel, Phoenix InfoNews Channel, Phoenix Chinese News and Entertainment Channel, Phoenix North America Chinese Channel, Phoenix Movies Channel and Phoenix Hong Kong Channel.

By introducing quality TV programs from Phoenix TV and combining its world-wide internet TV operation platform, iTV.cn will provide North-America Chinese with abundant programs as well as innovative TV experiences:

Multi-screen and seamless interaction

From now on, North-American users, with a single account, can watch Phoenix TV's programs through Set Top Box, www.itv.cn , iPad and iPhone. Subscribers can download the application from APPLE Store and this is the debut of Phoenix North America Chinese Channel, which is very popular among North-American viewers, on iPhone. With a unified account management realized, seamless interaction including resuming of play on different devices from breakpoints becomes a reality.

Live broadcast, video playback and video on demand

To improve a personalized watching experience, users can watch live broadcast and video playback on channels, as well as classic programs of Phoenix TV by choosing from selected program library that iTV.cn has built.

My Channel

iTV.cn makes it possible for viewers to create their own channels, even for each member of a family, such as in the form of "my phoenix" by arranging their favorite programs according to personal taste. In this way, viewers' favorite program will be automatically pushed to the said channel.

After successfully launching its service in North America, iTV.cn will start to provide services in other parts of the world as well including Europe, South America, Australia and Southeast Asia, Huang added.