Brightcove has entered into a company-wide agreement with Channel 4 allowing the broadcaster to incorporate video content across all of its online properties. The first Channel 4 site to launch video content with Brightcove is its new online promotional destination "TV Clips," featuring clips from current TV programmes, an archive of the best moments from Channel 4's 25 years of broadcasting, and a preview of new programming coming to Channel 4.

Recognised as one of the industry's most innovative broadcasters, Channel 4 will use the Brightcove Internet TV platform to distribute online video clips to help drive Internet users to watch full-length programme content via Channels 4's linear transmissions, its 4oD on demand site or by purchasing a DVD.

With Brightcove, Channel 4 can further expand online distribution of promotional content beyond its websites using viral sharing features such as video link sharing, "email to a friend," as well as embeddable video that bloggers and viewers can use to add clips to websites and popular social networking services.

The Brightcove Internet TV platform also gives Channel 4 the option to incorporate ad-supported video content within any online property as a means to enable advertisers to reach new audiences and for Channel 4 to generate additional revenue. Channel 4 has ongoing plans to launch further broadband video channels with the Brightcove Internet TV platform later this year.