The global content delivery networks (CDN) market looks set for a strong growth phase, driven particularly by the increasing Internet content and growing convergence among various networks and devices. While vendors have the opportunity to cash in on this burgeoning demand for content delivery networks solutions, they are also likely to be challenged by the growing demand for highly customized solutions. To overcome this, vendors will be expected to expand their infrastructure and technologies to keep pace with changing market requirements.

New analysis from Frost & Sullivan, World Content Delivery Networks Market reveals that revenues in this market totaled $0.50 billion in 2007 and is likely to reach $2.50 billion in 2013.

"The global CDN market is geared to boom corresponding with increasing broadband penetration and increasing amounts of content over the Internet," notes Frost & Sullivan Senior Analyst Vidya Nath. "The worldwide broadband subscriber base has increased to nearly 250 million and the continued increase in broadband penetration will be an extremely important driver, as it is a vital requirement to enhance end-user experience."

Moreover, the explosion in rich media content such as audio, video and gaming will significantly add to the growth of the market. Advances in compression technologies, along with broadband penetration have made it easier for millions of end users to access rich media, thereby magnifying demand for such content. In addition, multi-platform devices such as wireless handsets, portable media players and gaming consoles are adding to the demand for broadband content.

However, the growing convergence among broadband, traditional television and emerging IPTV, and mobile networks has many service providers attempting to provide content on all platforms. While Internet's ubiquity has enabled this to an extent, the growing loads of content over it will pose challenges related to customization for other platforms besides the computer. CDN will join the efforts in the industry to unify the process of delivery of content to various devices simultaneously.

"While the high growth of content over the Internet has fuelled the demand for CDN solutions, it is not without its share of challenges," says Nath. "The all-round emphasis on quality, security as well as delivery of large-sized content and a gradual move toward convergence will heighten the pressure on CDN vendors to strike a fine balance between technical issues and seamless delivery."

In order to ensure their success in the market, CDN should not only expand their existing infrastructure to handle the growing content load, but also develop technologies that can bridge the existing gaps in the industry. The market is gradually adopting the trend of combining peer-to-peer technologies with the traditional CDN architecture.

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