EyeWonder launches its LiveWonder feature, designed to deliver live streaming video via any of its online advertising formats. Stinson Partners was the first agency to leverage this innovative, interactive feature to promote and deliver GE’s retail investor presentation last week.

With the LiveWonder feature, advertisers and agencies will have yet another innovative way to increase brand awareness and communicate with their audiences through online video campaigns and, at the same time, provide the best possible return on investment when it comes to promoting live events or major product launches. GE worked with Stinson Partners to develop its campaign, which ran live on several top sites including MSN, Yahoo! Finance and CNN Money.

LiveWonder is a feature that can be added to any EyeWonder video ad format. EyeWonder’s video specialists consult with clients on how best to design and deliver their live video campaigns for maximum reach and impact. The company has a preferred partnership with Akamai Technologies for the video distribution, but can also work with any client-preferred Content Delivery Network.